Hard Rock Sportsbook is now Hard Rock Bet He added that the company “wanted a new name for our integrated platform and is eager to introduce our players to the Hard Rock Bet brand and experience” ahead of launching its proprietary online casino in New Jersey. Jon Chapper, senior director of communications for Hard Rock Bet, told Sports Handle that the “ideation process” for a new platform dates to early 2022, and the concept was to create an integrated online casino and sportsbook platform. The company’s sportsbook was active for just over a month in Florida in late 2021.
Hard Rock, owned by the Seminole Tribe, relaunched its Hard Rock Sportsbook on Monday as Hard Rock Bet in Arizona, Indiana, Ohio, Tennessee, and Virginia, with New Jersey’s changeover scheduled to happen later this summer.
As those in Indian Country and many other locales across the sports betting landscape anxiously await the next moves from Florida’s Seminole Tribe or the pair of parimutuels that sued the federal government over the tribe’s monopoly on digital wagering, Hard Rock rolled out a new look and a new way to play this week.
